^^^^
They're big, loaded with features, and the aftermarket is infinite if you're the kind of person who likes to modify stuff to make it yours. Lift it, lower it, add huge deep dish chrome rims or huge 40" MT's. Go under the hood and add bigger injectors propane and methanol injection to your diesel for a thousand ft-lbs of torque.
You also don't have to pay to play. I share an old mil surplus deuce and a half with my cousin. 4 wheel drive? HA! How 'bout 6x6? As a famous Mechanic was wont to say, "My Runner ain't the prettiest girl at the dance but she'll put out first time you ask!"

"Know thyself, know thy enemy. A thousand battles, a thousand victories."
--Sun Tzu