Last year, Jeff Gordon shot a commercial for Pepsi Max where he 'pranked' them by taking them for a spin
This is that video
Now, a blogger from the Gawker group claimed it was all faked, and got some other alleged super-geniuses to agree with him (memo: you're not that fucking smart, girls)
So, round 2; Pepsi set up with Gawker to prank the blogger in another video with Jeff, without any warning
THIS is that video
ahh payback can be sweet....