I got to witness this personally during the first game of the season but it's not the first time they've done it. Apparently it was shown on national television during the game and became a viral video that earned the announcer's recognition during the next game. What you are about to see is an inflatable version of the Tennessee Titan's hyperactive mascot "T-Rac" eating one of the Titan's lovely cheerleaders. What they don't show on video is "T-Rac" spitting out her pom-poms as something indigestible but keeping the cheerleader. I do confess I love it every time it happens.
http://www.youtube.com/watch?v=dedYfzy_ ... re=relatedT-Rac is the hip-hop name for "Tennessee Raccoon", the state animal.
Enjoy -

It's a dirty job but I got to do it for 27 years. Thank you.